4 - Visual Key Insights 4

We saw trends that exhibited increased Ad success in the 2nd half of the year  but we saw a decline in conversions in that same time period.

 

The Hit Rate is 38.0%  during 1st half of the year, it was 62.9% during the 2nd half of the year. Our trends during this same time showed a Lead Conversion Rate of  and  46.2% during the 1st half of the year and  21.6% in the 2nd half of the year. 




The Lead Conversion Rate is 34.4% during the Winter (December - March) and Summer ( May - July) 21.7%. The Lead Conversion Rate for the year is 18.9%. The Hit Rate during this time period was 33.4% , the average for the year is 58.6%




The paid online marketing strategies turned out to have the lowest lead conversion rates. The rates were 18.3% , 16.7% and 15.8%, the average Lead Conversion Rate is 36.4%.




4 - Visual Key Insights 4

We saw trends that exhibited increased Ad success in the 2nd half of the year  but we saw a decline in conversions in that same time period.

 

The Hit Rate is 38.0%  during 1st half of the year, it was 62.9% during the 2nd half of the year. Our trends during this same time showed a Lead Conversion Rate of  and  46.2% during the 1st half of the year and  21.6% in the 2nd half of the year. 




The Lead Conversion Rate is 34.4% during the Winter (December - March) and Summer ( May - July) 21.7%. The Lead Conversion Rate for the year is 18.9%. The Hit Rate during this time period was 33.4% , the average for the year is 58.6%




The paid online marketing strategies turned out to have the lowest lead conversion rates. The rates were 18.3% , 16.7% and 15.8%, the average Lead Conversion Rate is 36.4%.